BTS and ARMY seem to be taking over the world and changing it for the better. On November 1, 2017, BTS and UNICEF launched the “Love Myself” campaign in the hopes of making the world a safer place for children and teens.
The project goes hand in hand with BTS’s similarly titled charity fund. This fund is set to run for two years and includes at least 500 million won coming from Big Hit Entertainment and the members!
Since the project first started, BTS and ARMY have made #ENDviolence a trending topic for change and have raised over $1 million! The big achievement didn’t go unnoticed. UNICEF’s executive director, Henrietta Fore, gave a special shoutout to the group and their fanbase.
The power of hope.
The power of kindness.
The power of young people.
— UNICEF (@UNICEF) June 12, 2018
The touching message has warmed the hearts of ARMY who took to Twitter to share their own thank you messages.
We purple you too!thank you for your kind love into this organisations.. we really thankful to you and Unicef for being an organisation that become a platform for Love Myself campaign, we are really glad that @BTS_twt and ARMY can make this project's goal came true💜
— BTS ARMY INDONESIA (@ARMYIndonesiaa) June 12, 2018
Wow even the UNICEF uses "purple you". I am so proud. Yes, @BTS_twt has inspired me and many others all over the world to spread positivity and contribute to the society. Together we can change the world for the better!!! <3 #5thFlowerPathWithBTS
— Yuushj (@Yuushj_Hikari) June 12, 2018
— 🐱Sierra ¦¦ BTS LOVE YOURSELF-TEAR (@lovely_mochii) June 12, 2018
omg this is beautiful thank you ❤
— ㅅ (@kthjnnie) June 12, 2018
This is so beautiful! Thank you for your whole organization for all the incredible things that you do! Thank you for acknowledging the efforts of our boys and us doing our bit to create a better world! We purple you 💜💜 @UNICEF
— ♔ (@btsinfirex) June 12, 2018
We are thankful for your organization for all that you do. Thank you for recognizing BTS Army but most of all @BTS_twt as we could have not done this without them.
— 💜Rowanna💜 (@rowanna_09) June 12, 2018
Omg! So adorable!!! Thank you so much.. We purple you too!!
— Ꭵsa; 땡 (@lemonadie) June 12, 2018
This isn’t the first time that BTS and ARMY were able to make a huge change. Earlier this year they helped to make #RoarForChange a trending topic.
Okay, #BTSArmy, show your power for charity! Between now & 5/25/18, for every like, share or public post on Twitter, Facebook or Instagram where we see this hashtag – #RoarForChange – Force For Change U.S. will donate a dollar to @UNICEFUSA. #MayThe4thBeWithYou @BTS_ARMY
Thanks to their help, the campaign was able to raise $1 million dollars and the fandom got a special message from Star Wars!
Thanks to fans from around the world & the #BTSARMY, we reached our maximum donation goal of $1M. Funds unlocked through this campaign will help @UNICEF provide food packets to children suffering from malnutrition. Happy #StarWarsDay! Learn more at https://t.co/YWzgNoK6es. pic.twitter.com/gpvsFANzJv
— Star Wars (@starwars) May 5, 2018
A big congratulations and thank you to BTS and ARMY for contributing to these good causes!