This North Face commercial is epically fun and adventurous

This North Face commercial is so much fun, you would want to join in as well.

In order to promote their winter jacket line, the coat brand, North Face filmed a hidden camera video where they asked some customers to try on their coats in the fitting room.

Right after the door shuts behind them, the employees from the store turn rotate the fitting room until the door opens into another room.

Exiting into a room that is decorated as the Arctic, the customers see a sign that says, “Within 60 seconds, break the ice to get a free down jacket.” The North Face jacket, completely frozen in a block of ice, stands behind this sign, waiting for the customers to take on the challenge.

Check out the commercial: