South Korea is globally renowned for its passion for cosmetics and beauty. Despite being one of the world’s biggest markets for makeup, Koreans seem to have a very different approach to styling.
The trend in American makeup styles focuses a great deal on contouring, making the lips and eyes appear more prominent. In other words, the trend has been said to focus on recreating or restyling one’s face. “putting on a face” has become a known catchphrase.
In contrast, the Korean style of makeup appears to trend towards softening and smoothing facial contours (creating a more consistent, rounder look). Applying just enough makeup to the eyes and mouth to accent them. In short, the Korean makeup trend emphasises subtle accentuation of one’s natural assets, and makeup is less noticeable.
Check out some of Korea’s most popular beauty Youtubers showcasing how stark the difference between Western and Korean makeup trends down below:
One zealous blogger even took it upon herself to photoshop the different makeup styles onto one woman’s face and the result is just as shocking.