In Korea, soju companies only use the most beautiful stars as their models, which is why people say that if you want to know who the hottest stars are at the moment, just look at the soju advertisements.
Here are the 7 beautiful stars who modeled for various Korean soju companies in the past and present:
1. Irene – Chamisul
Last December, Red Velvet‘s Irene became the face of Chamisul soju. In the TV commercial, Irene appeared in the trademark green cape and showed off her pure and elegant charms.
2. IU – Chamisul
The singer and actress, IU was Chamisul’s model for the last 4 years. She received praise for having a clean and refreshing image that matches the soju brand perfectly.
3. Suzy – Chumchurum
The singer and actress, Suzy was an exclusive model for Chumchurum in 2016 for having a fresh and innocent image. Lotte Liquor said they picked Suzy because she had a soft and refined image.
4. Shin Min Ah – Chumchurum
Shin Min Ah has also been a Chumchurum model with her baby face and glamorous body. She received a lot of attention for being the only model to be cast after Lotte Liquor used multiple models at a time following Lee Hyori.
5. Lee Hyori – Chumchurum
Lee Hyori resigned to be Chumchurum’s model 8 times from 2007 to 2012. In the 5 years that Lee Hyori was active as their model, Chumchurum’s stocks rose by 15%. It is estimated that more than 2 billion bottles were sold during this period.
6. Son Naeun – Joeun Day
Apink‘s Son Naeun was Joeun Day‘s model in 2017. She was selected for being a fashionista and role model of countless female fans.
7. Park Bo Young – Joeun Day
The actress, Park Bo Young was once a model for Joeun Day thanks to her lovable image. She contributed to expanding its brand awareness through marketing campaigns and promotions.