ATEEZ‘s leader Hongjoong is known for his impeccable style and artistic design skills.
He’s decorated custom phone cases, like this one inspired by ATEEZ’s 2019 songs “ILLUSION” and “WAVE”…
…as well as this springtime themed case that was requested by fellow member Wooyoung.
He’s altered clothing to add a personal twist, like this denim jacket painted to the concept of the ATEEZ “Say My Name” music video…
… and these gloves he made for their “THANXX” comeback stages.
Hats, layered accessories, and bold statement pieces are all integral parts of Hongjoong’s personal style, both on and off the stage.
Seeing his talent for fashion, ATINY are hoping that Hongjoong will someday create his own clothing brand.
patiently waiting for the day hongjoong modeling for his own fashion brand pic.twitter.com/1ewEQgKHzj
— elif (@hjhopeworld) August 21, 2021
and when hongjoong creates his own clothing brand and calls it BY HONGJOONG and reinvents the world of fashion
— val (@jonggient) January 14, 2021
ATINY may have a deep interest in his style, but does Hongjoong himself want to make a fashion brand?
During one of ATEEZ’s fansigns, this ATINY had the chance to ask Hongjoong if he was interested in creating one.
Then hongjoong, i told him i like his hair, makeup and style so i asked if he ever thought about doing a clothing brand since he also likes fashion and he said yes! But he would like to do some collabs first, then he told me we should work together since im a mua, the ps message
—Twitter user @mortaeccitva
Based on his response, Hongjoong seems to be on board with the idea!
He solidified his feelings towards starting his own clothing brand during the May 5 episode of fellow KQ Entertainment artist MADDOX‘s GOLDFISHBOY broadcast, where he revealed that he would want to use models of all sizes as a fashion designer.
Last but not least, during a different ATEEZ fansign, an ATINY asked Hongjoong about what the name of his potential clothing brand would be.
hongjoong was asked at a fansign if he had a fashion brand what would it be called and he said “ZOONG” while pointing up at the sky saying it’d zoong up to the sky pic.twitter.com/XDnQz600zc
— chu (@khjluvrs) December 29, 2021
He let out a chuckle at the end of his answer, but regardless of whether he was serious or not about the name “ZOONG”, ATINY are looking forward to Hongjoong’s future fashion endeavors.