SM Entertainment’s art director has opened about the difficulties f(x) faced after Sulli left the group.
Art director Min Hee Jin talked about the process of building f(x)’s image with four members in their line-up. It was one of the topics she discussed at the 4th Contents Insight held at Nuri Dream Square in Seoul.
Min Hee Jin talked about f(x)’s fourth album 4 Walls released last year. It was the first album released by the group since Sulli’s departure. She revealed, “It was very hard to create a new image after Sulli’s departure and having to restructure the group with 4 members.” She discussed Sulli’s vital role for the group, saying, “A visual left. We had to cover that up. I had the task of making the group seem whole again.”
The director also talked about the process of the group’s comeback and detailed that she wanted their promotions seem fun. So, instead of doing the regular teasers prior to an artist’s comeback, f(x) prepared a secret location event instead. f(x) teased fans by releasing a teaser with a gif file and a location code that directs them to an exhibition in Itaewon.
4 Walls was the first album f(x) released with four members in their line-up.