Many K-Pop idols become brand ambassadors and endorsers, but besides official promotions, most idols display their support through subtle actions. Even in K-dramas and variety shows, product placement tends to be subtle. However, SEVENTEEN‘s Jeonghan is as blatant as can be as Banila Co‘s ambassador, and his strategy works (as most of his plans often do).
Jeonghan, DK, Vernon, and Joshua left Korea earlier than the rest of SEVENTEEN due to a schedule in Canada. When they arrived at the airport, Jeonghan didn’t hesitate to start promoting Banila Co in the most adorable way possible.
jeonghan really is the perfect brand ambassador pic.twitter.com/UN6UpXNmV7
— ❄️ (@jeonmanwon) August 6, 2022
Jeonghan turned the usual press coverage of airport departures into an impromptu photoshoot, and the candid photos have everyone falling in love. Jeonghan is known for his visuals and intelligence; when he combines the two, no one can withstand his power.
jeonghan being the best and the cutest ambassador pic.twitter.com/SF8faOC2oO
— YJH ໒꒱ (@yjhanzone) August 6, 2022
Even the other members are all for his promotion tactics. Whether it was coincidence or planned, the contrast of their all-black outfits and Jeonghan’s sky-colored fashion allowed the promotion angel to stand out even more.
And like the hardworking ambassador he is, Jeonghan’s plan is working, as CARATs have already figured out what product he was promoting.
— auv𖧷◜아웅이໒꒱· ﾟ (@hime1004_) August 6, 2022
This isn’t the first time Jeonghan’s let his inner PR fairy shine. Earlier this year, when SEVENTEEN flew to Japan for a fanmeeting, Jeonghan started promoting Banila Co as soon as they arrived at the airport.
jeonghan really went straight pulling out that banila co zero cleansing balm hahaha yes sir, show 'empic.twitter.com/LZdB7seEXl
— ai | med school 📚 🩺🌸 (@miss_svtmafia) May 2, 2022
Jeonghan made headlines with his promotion agenda, and Banila Co. trended at number 2 on Twitter that day, thanks to his actions.
this article title about jeonghan promoting banila co. at the airport 😆
“seventeen’s jeonghan, this [airport] zone’s promotion fairy”. pic.twitter.com/uyUMdkSDVH
— 새벽 🍒 (@dawncheol) May 2, 2022
Banila Co even posted his support on their story for their official Instagram, using “Hanihae,” Jeonghan’s special “I love you” (the SEVENTEEN members each have their own word where they combine their name with saranghae (“I love you” in Korean)).
220502 Banilaco_official deleted their feeds about jeonghan banila co fashion airport and changed it by posting on their instagram story 😆
Prince Baco, Jeonghan with Clean It Zero Anastatica Subtile Cleansing Balm photo time📸🤍
“Today too hanihae~🏻 @ jeonghaniyoo_n” pic.twitter.com/7Ag0t8zwsX
— 하니행뵹 (@flamehanie) May 2, 2022
And whether it’s for news coverage or CARATs, “Promotion Fairy” Jeonghan is the perfect photobomber.
minghao hd pic with jeonghan banila co promoter at the back 😆 pic.twitter.com/OqW6onw1wN
— ً (@haovenue) May 2, 2022