Pepsi has begun to advertise an upcoming concert called #FORTHELOVEOFIT that is any K-Popper’s dream.
Starship Entertainment and Pepsi have been working together to release digital singles through the 2019 Pepsi x Starship Project.
Artists that have collaborated for this year’s Pepsi project held a project showcase on September 8. The artists included GFRIEND’s Eunha and Ravi’s song,“Blossom” and MONSTA X’s Hyungwon and VIXX’s Hongbin’s song,“Cool Love.”
Aside from artists from the collaboration, Kim Jaehwan, NU’EST, CIX, ACE, GFRIEND, Jeong Seyoon, Ha Sungwoon, and (G)I-DLE will also be performing at the concert.
Former SISTAR member Soyou and singer Rain also recently collaborated with Pepsi and released, “Beginning” on September 16.
Pepsi and Starship Entertainment also collaborated last year with the Love It, Live It! Pepsi Concert- RE:INTRO Concert with a lineup of 11 artists. It was held last November with artists such as GOT7, Mamamoo, MONSTA-X, Cosmic Girls and more.
As for this year’s lineup, they include:
VIXX‘s Ravi & Hongbin
This concert will take place on November 24 at 4 PM KST at the Jamsil Student Gymnasium.