GOT7‘s Mark is a certified top endorser with his lipstick deal in China selling out repeatedly!
Mark was announced as the face of “Lip Tiara” from Mentholatum in late December. He specifically endorses shades V02 (a velvety cherry red) and G05 (a glossy berry red).
Just a few hours after the lipstick was launched, IGOT7 noticed that the product was completely sold out in Chinese retailer Tmall, the main branch of Mentholatum.
They restocked the lipsticks repeatedly, only for it to be sold out each time.
— 🌹CECE💕恩恩🐰 (@cece_xciii) December 27, 2019
With Mark’s influence, the brand reportedly sold around 7,500 lipstick in just eight hours, totaling nearly half a million Chinese yuan or about $145,000 USD.
Fans were definitely impressed!
As of 8AM CST 28/12/2019,
G05: 3503 💄 SOLD
Total: 7927 💄SOLD 🎉🎉🎉👏🏻👏🏻👏🏻
— ♡⁷ 𝚜𝚎𝚟𝚎𝚗 𝚐𝚎𝚖𝚜 𝚒𝚗 𝚕𝚒𝚏𝚎 ⌮ (@tuanxcoco) December 28, 2019