Last month, BTS celebrated their 9th anniversary since debut!
Now, it’s ARMY’s birthday. July 9 marks the official anniversary of BTS’s fandom.
Google has now officially joined the celebration!
The search engine website frequently updates for holidays. Usually, it does so through “Google Doodles,” creative and often interactive changes that are made to the logo to celebrate holidays, anniversaries, and celebrities.
Now, while Google didn’t do a special “Doodle” for BTS ARMY day… They did do an incredibly sweet Easter egg!
if you search bts on google and click on the purple heart balloon hehe and then click on the balloons with a mic in it you get surprises hehe 💜 pic.twitter.com/aCo23nEXZT
— 미니융⁷ 🧸 (@miiniyoongs) July 8, 2022
So, searching “BTS” on the website leads you to the typical page of responses regarding the K-Pop group. Yet, you will see in the upper-righthand corner a small purple balloon. If you click that…
…a bunch of purple balloons will fill your screen! Heart-shaped balloons filled with the BTS members’ respective microphones will be amidst regular balloons. If you click on any, they will pop. But the special balloons release audio messages from BTS themselves, telling ARMYs, “I purple you.” So, you’ll want to have your volume on!
“I purple you,” the English translated to the V-coined phrase “Borahae,” has become a trademark in the BTS fandom. It perfectly encompasses BTS and ARMY’s relationship.
In addition to personal voice messages, each member drew their own doodle for ARMY’s birthday. How sweet!
tears in my eyes they love us sm pic.twitter.com/ODAZKyjVaT
— zai⁷ (@joonsgenre) July 8, 2022
Still, the Google celebrations don’t end there. Also, in the results for “BTS” on Google, you’ll see the opinion to go on a guided tour…
Check out @BTS_twt x Google Street Galleries, a collaboration between 21st century pop icons BTS and Google Arts & Culture Lab, launched to mark BTS fan group ARMY’s birthday on July 9!https://t.co/gGts4SrO4D pic.twitter.com/MZlDhKythK
— BTS Charts & Translations⁷ (@charts_k) July 8, 2022
BTS did an official collaboration with Google Arts & Culture Lab’s Street Galleries. Each member guides you as you check out cities and artworks that have special significance to them.
BTS x Street Galleries is a collaboration between icons BTS and Google Arts & Culture Lab. The experiment takes you on a tour of the places and artworks that reflect their personal story, curated by the band. #MyBTStory
— Google Arts&Culture (@googlearts) July 8, 2022
What beautiful gifts for ARMY’s special day!
Check out the special features on Google now while it is available for ARMY Day.