Dreamcatcher revealed a teaser schedule for their 3rd mini album “Alone in the City”, with the first being a Mystery Code Video.
When the video was released, netizens became upset as the video seemed to be related to suicide.
what is going on with dreamcatcher? I've read suicide concept?? that's not okay
— 🦢;🍏 Glucose Free #Mango; #Siren; #Ketchup (@_eunminyeon_) September 6, 2018
With all due respect HFE, this was too real way of trying to focus on suicide/stress topic. You not only used a bridge that is related to lots of suicides in the past, but also actual news about suicide….
— OwlOfJune (@owlofjune) September 6, 2018
I'm gonna wait til daylight to watch Dreamcatcher mystery code. It looks like a suicide bridge and I'm not in a good state for that kind of content….
— Anya 💜 [I'M FINE] (@ocherrylimeadeo) September 6, 2018
드림캐쳐컨셉의 힌트비디오로 자살을 주제로 택한건 정말 정신 나간 선택이다.
— 썽난휠릴리,, (@upset_hamster) September 6, 2018
“It’s f*cking crazy for Dreamcatcher to choose suicide as the topic behind their hint video.” — @upset_hamster
저 영상은 그 어떤 이야기로 풀여도 용납이 안 됨 자살하는 악몽을 꾼대도 악몽에 시달려 자살을 선택한대도 하다못해 드림캐쳐가 자살을 막을 만큼 너희의 악몽과 싸우겠다 문크리스탈파워듴~ 같은 짓을 해도 답이 안 나옴 그냥 최악임
— 김레몬 (@kimlemoning) September 6, 2018
“There’s no good reasoning behind this video. Whether it be having a nightmare about suicide or living with thoughts about suicide and ultimately choosing to… Even if they’re saying Dreamcatcher has the Moon Crystal Power to prevent suicides by fighting against nightmares~ There’s no answer to it. It’s just atrocious.” — @kimlemoning
The video contained a footage of the Mapo Bridge in Seoul, which is often known as the “Suicide Bride”. It showed the messages that are written along the bridge to dissuade people from jumping, such as “How was your day today?”, “Anything special?”, “So you’re going through a difficult time”, “I understand”, etc.
After facing backlash, Happy Face Entertainment soon deleted the video and claimed it was a misunderstanding. They released a statement clarifying the concept and apologizing to those who were unsettled by the video.
“Hello. This is Happy Face Entertainment.
First of all, we’d like to apologize to our fans who were disturbed due to the Mystery Code Video that was revealed today.
The concept of the Mystery Code Video was “stress” and not suicide. All the news that was included in the video stemmed from stress. The fact that these images could be interpreted somewhat extensively was overlooked.
As a result, we have deleted the video and will pay more attention to prevent such misunderstandings in the future.
Once again, we apologize to those who were unsettled by the Mystery Code Video. Thank you.”
— Happy Face Entertainment