An online shopping mall company revealed the reason as to why they decided to resume the advertisements of Kim Seon Ho. On November 1 KST, media outlet OSEN held a phone call with online shopping mall brand 11st regarding the advertisements of Kim Seon Ho.
The newly released advertisement is a video that was filmed in early October. It is not for us to judge or comment on the stories that are being revealed continuously. Kim Seon Ho signed a model contract with us in April and faithfully fulfilled his duties. He made an official apology and received an official apology from the person who started the controversy. So us as a brand have decided to resume Kim Seon Ho’s advertising actives as our brand’s model.
— 11st online shopping mall
On this day, 11st switched all private videos to public and released a new advertisement. Previously, the brand had switched all website banners, online advertisements to private. As the messages between Kim Seon Ho and Choi Sung Ah was released to the public, many brands began to resume advertisements again, including 11st.
In response to the question of whether the advertisement could be taken down again depending on the future situation, they stated, “As of now, we have resumed the advertisements because they have come to an agreement that there won’t be any more controversy regarding this. But because the future is unpredictable, there is nothing we can say about it now.”
Previously, an anonymous Korean female shared a story online, accusing a rising star Actor K of causing irreversible trauma since the two started dating. Actor K, later known to be actor Kim Seon Ho, released an official apology online. Later, Dispatch revealed the full dating history between Kim Seon Ho and his ex-girlfriend, Choi Young Ah.