BTS’s Jungkook Helps Yet Another Small, Home-grown Brand Increase Recognition And Sales

Sold-out King Jungkook strikes again.

BTS‘s Jungkook has helped yet another small, home-grown business increase its recognition and sales. Previously, his support for TEAZEN, a health drink brand, caused it sales to skyrocket and even be sold out temporarily. Thanks to him, the brand was also able to expand internationally. This time, he featured a local designer brand’s outfit on a live stream.

Fans quickly searched up his outfit after the live show.

| @jksfleur/Twitter

They sourced the outfit to be from F8ke Chemical Club, a Seoul and New York-based brand by Park Jeong Eun.

| @jksfleur/Twitter

The brand initially had a mere 759 followers, but quickly shot to over 5000 soon enough.

| @jksfleur/Twitter

Thanks to the fervent support from ARMYs, their Khaki Knit set was sold out. The brand thanked fans for support and is currently checking on stocks and reproduction.

| @jksfleur/Twitter

The shirt and pants cost $230 USD and $240 USD respectively, with the whole set totaling about $470 USD! Despite the high price point, the items sold out quickly after Jungkook’s live stream. Of course, the price is high for a reason! The clothing sold by the brand are high quality. Jungkook also received praise for his choice of brand as F8ke Chemical Club is genderless.

 

| @jksfleur/Twitter

Well done for helping yet another small business! He’s not called the sold-out king for nothing.

BTS