BLACKPINK trended on Twitter on December 16 following BLINKs demanding for new songs and better treatment for them.
BLINKs trended the hashtag “BLINKSDemandForBLACKPINK” worldwide in the hopes of gaining attention from the company.
The goal of the campaign was to get better treatment for BLACKPINK, whose two promised comebacks in 2019 were not fulfilled.
BLINKs pointed out that the girls constantly break records and earn millions of dollars for YG Entertainment and yet they are given the bare minimum as artists.
Blackpink is constantly being given the bare minimum. They should be treated like royalty but they're not even treated like artists.#YG는_블링크의_요구사항을_들어주세요 #BLINKSDemandForBLACKPINK@ygofficialblink pic.twitter.com/nZGxPOEL5C
— 𝙲𝚢𝚊𝚗 (@CYANBLINK) December 15, 2019
A group of fans even spent their own money to place a video billboard truck right outside YG Entertainment to market their cause.
The truck also roamed around Seoul playing BLACKPINK’s music videos.
As BLACKPINK barely has any songs, the truck had the dual purpose of highlighting their lack of discography.
— ❄ ⭐️Räë ⭐️❄(MIA) (@Hime_Lalice) December 16, 2019
While the exact price of the truck was not revealed, fellow BLINKs estimated it to be worth thousands of dollars.
Imagine straving an artist and a fandom SO BAD that the fans have to spend thousands of dollars for this ad.
— blackpink tea party 🍵 (@bpteaparty) December 16, 2019
BLINKs wanted YG Entertainment to understand their pain of seeing the girls sad because of their lack of comebacks.
"Please let ut have 2 comebacks in a year"
"So this is what a comeback feels like"
"In a studio, it's hard to see BLACKPINK"
"I would do like 10 more songs if I had any.."
— BLACKPINK 4 WAYS 🖤💗 (@BLACKPINK4WAYS) December 16, 2019
They also wanted the company to see their strength as a fandom who never backs down.
I hope this conveys to the girls that we will never leave them and to YG not to mess with blinks, we don't play btch.#YG는_블링크의_요구사항을_들어주세요 #BLINKSDemandForBLACKPINK @ygofficialblink pic.twitter.com/D4bQ8fKBzk
— #로제 fansé (@roseyloopvotes) December 16, 2019
We, BLINKs, demand all the best things for BLACKPINK. Do not test us. Let 2020 be their year. Do not ignore them!
— BP_BLNK (@BP_BLNK) December 16, 2019
Additional advertisements are scheduled to follow.
[NOTICE] We can confirm that the other ads will be put up on December 18th. We also have a few other things planned as well for that day so stay tuned! https://t.co/dtLMwuQTTQ
— BLACKPINK RADIO (@RADIOBLACKPINK) December 16, 2019
In the end, fans explained that they aren’t asking for much from the company.
They simply wish that BLACKPINK would be given their promised full album, two group comebacks, solo projects for all members, broadcast opportunities, and award show appearances.