Many Big Hit Entertainment fans suffer from “twelvehitphobia”, the fear that the agency will drop new content at midnight, but here’s the truth: no time of day is safe!
On June 26, Mnet premiered I-LAND, a new K-Pop reality show featuring a cast of new trainees. The show is a joint project between Big Hit Entertainment’s BELIFT LAB Incorporations subsidiary and CJ ENM.
I-LAND‘s twists and turns were enough to stress fans out, but Big Hit Entertainment added fuel to this emotional fire with TXT.
I-Land made me so nervous like bitch I wasn't even the one performing pic.twitter.com/96TLMSrRkg
— M⁷ (@eternal__moon_) June 26, 2020
While I-LAND was airing, the agency released two teasers for TXT’s “Eternally” MV.
One features Soobin…
#TXT (#투모로우바이투게더) <Eternally> – 수빈 (SOOBIN)#TOMORROW_X_TOGETHER #TheDreamChapter #ETERNITY #Eternally #수빈 #SOOBIN pic.twitter.com/WL3awY44SC
— BigHit Entertainment (@BigHitEnt) June 26, 2020
…and the other one stars Yeonjun.
#TXT (#투모로우바이투게더) <Eternally> – 연준 (YEONJUN)#TOMORROW_X_TOGETHER #TheDreamChapter #ETERNITY #Eternally #연준 #YEONJUN pic.twitter.com/DcXpliBrWm
— BigHit Entertainment (@BigHitEnt) June 26, 2020
Needless to say, MOA was not ready to be ambushed!
biggest betrayal of all time:
Bighit dropped an eternally mv teaser while some people are watching I-Land
— beomgyu 4th gen center𖧵 (@beombabiee) June 26, 2020
Bighit is Evil,
We were all watching the 1st episode of I-LAND then they suddenly dropped Yeonjun and Soobin's Eternally MV Teasers but then the Crown Performance at I-Land started.
BIGHIT WATCHUTRYING TO DOOOO!?????@BigHitEnt pic.twitter.com/XnilgE7MoH
— Shey𖧵¹²⁽⁷⁾ (@hobiismyhopee) June 26, 2020
*MOAS WHO ARE BUSY WATCHING I-LAND*
BH: LET'S DROP THE ETERNALLY MV TEASER TODAY
*MOAS FREAKED OUT*
TXT AND BH:@TXT_members @TXT_bighit pic.twitter.com/938pGdoAUU
— 𝕒𝕤𝕙 𖧵⁵ ⟭⟬ ⁷ 💜 (@btxtteokbokki) June 26, 2020
This isn’t the first time that the agency’s timing has made fans want to throw hands. Last February, a ticket giveaway for TXT was announced during the 61st Grammy Awards, which BTS attended as presenters. There was just too much goodness happening at once!
TXT
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