Big Hit Entertainment's Sneak Attack Has Fans Ready To Throw Hands

Many Big Hit Entertainment fans suffer from “twelvehitphobia”, the fear that the agency will drop new content at midnight, but here’s the truth: no time of day is safe!

On June 26, Mnet premiered I-LAND, a new K-Pop reality show featuring a cast of new trainees. The show is a joint project between Big Hit Entertainment’s BELIFT LAB Incorporations subsidiary and CJ ENM.

I-LAND‘s twists and turns were enough to stress fans out, but Big Hit Entertainment added fuel to this emotional fire with TXT.

I-Land made me so nervous like bitch I wasn't even the one performing pic.twitter.com/96TLMSrRkg

— M⁷ (@eternal__moon_) June 26, 2020

While I-LAND was airing, the agency released two teasers for TXT’s “Eternally” MV.

One features Soobin…

#TXT (#투모로우바이투게더) <Eternally> – 수빈 (SOOBIN)#TOMORROW_X_TOGETHER #TheDreamChapter #ETERNITY #Eternally #수빈 #SOOBIN pic.twitter.com/WL3awY44SC

— BigHit Entertainment (@BigHitEnt) June 26, 2020

…and the other one stars Yeonjun.

#TXT (#투모로우바이투게더) <Eternally> – 연준 (YEONJUN)#TOMORROW_X_TOGETHER #TheDreamChapter #ETERNITY #Eternally #연준 #YEONJUN pic.twitter.com/DcXpliBrWm

— BigHit Entertainment (@BigHitEnt) June 26, 2020

Needless to say, MOA was not ready to be ambushed!

biggest betrayal of all time:

Bighit dropped an eternally mv teaser while some people are watching I-Land

— beomgyu 4th gen center𖧵 (@beombabiee) June 26, 2020

Bighit is Evil,

We were all watching the 1st episode of I-LAND then they suddenly dropped Yeonjun and Soobin's Eternally MV Teasers but then the Crown Performance at I-Land started.

BIGHIT WATCHUTRYING TO DOOOO!?????@BigHitEnt pic.twitter.com/XnilgE7MoH

— Shey𖧵¹²⁽⁷⁾ (@hobiismyhopee) June 26, 2020

*MOAS WHO ARE BUSY WATCHING I-LAND*

BH: LET'S DROP THE ETERNALLY MV TEASER TODAY

*MOAS FREAKED OUT*

TXT AND BH:@TXT_members @TXT_bighit pic.twitter.com/938pGdoAUU

— 𝕒𝕤𝕙 𖧵⁵ ⟭⟬ ⁷ 💜 (@btxtteokbokki) June 26, 2020

This isn’t the first time that the agency’s timing has made fans want to throw hands. Last February, a ticket giveaway for TXT was announced during the 61st Grammy Awards, which BTS attended as presenters. There was just too much goodness happening at once!