Big Hit Entertainment has just released their apology after it was discovered that BTS Suga‘s song included a sampling of cult leader Jim Jones’ sermon.
Big Hit Entertainment apologized for what happened, and shared their explanation regarding what happened.
Hello, this is Big Hit Entertainment.
We would like to release our official response about BTS Suga’s mixtape.
Of the songs in BTS Suga’s mixtape D-2, the track “What do you think?” contained an introduction speech vocal sample that was selected by the producer who worked on the song without any particular intentions, and without knowing who the speaker was.
After selecting the speech vocal sample for the song, we proceeded to check the adequacy of the contents according to our internal process. However, during the selection and examination process of the contents, we made the error of including the sample in the song without recognizing that it was an inappropriate sample.
We have our various processes for reviewing our content that are targeted to our global audience, to try to avoid social, cultural, and historical issues, but we also have our limitations in understanding and responding to every situation. In this case, we were not aware of it in advance, and we lacked the understanding of the historical and social situations relating to the sample. We apologize to those who have been hurt or felt uncomfortable by this.
After checking the problem, we deleted the part immediately, and re-issued the revised version.
Suga himself is embarrassed and feels deeply responsible for a problem that he did not realize.
In the future, we will learn from this situation, and take a closer look at the entire production process.
— Big Hit Entertainment
The producers for the song are Suga, El Capitxn, and Ghstloop. Yesterday, social media exploded after it was made publicly known that Suga’s song included a sample from Jim Jones’ sermon. Jim Jones was a cult leader who directed the mass murder-suicide of over 900 people.