BEAST launches independent music label B2ST Music in Japan and releases the lyric video for their first track, “ONE.”
After holding a press conference last March 16th to celebrate their 5th anniversary in Japan, BEAST also announced the launch of launch of independent music label B2ST Music, which will be in charge of their promotions in the country.
According to BEAST, B2ST Music will be a label maintained by the group along with a number of producers and songwriters. Member Junhyung will be spearheading the label as main producer as he takes charge of the group’s musical direction and influences.
This will be the first time that a Korean artist will be promoting in Japan on a company launched by the members.
To aid their launch, BEAST will be releasing one track every month for the next ten months and will be releasing a total of ten tracks until December. After which, the members will be holding concert tours and promotions which are scheduled to take place in all major cities in Japan starting in May.
The first track for the month of March is titled “One” and was released through iTunes, while a lyric video displaying the sentimental upbeat track was also released earlier today.
Lastly, BEAST revealed that they aimed to establish an independent label so they can find a more efficient way to get to closer to their Japanese fans and promises to present good tracks and experiences.