The four biggest entertainment agencies in K-Pop right now, SM, JYP, YG,and Big Hit Entertainment have millions of dollars on hand. They’re not afraid to show off their hard-earned income by investing big in their artist’s music videos. That said, here are 8 music videos that prove just how high the budgets of these companies are!
1. SM Entertainment
SM is known for having futuristic elements in their music videos. Often featuring luxury cars and extravagant sets, they pull all the stops with their production.
SuperM – Jopping
NCT 127 – Superhuman
2. JYP Entertainment
JYP has comparably simpler design elements than SM Entertainment, but their sets are just as intricate and glamorous. They put greater emphasis on color and post-production edits, as can be seen in the music videos of TWICE and Just2.
TWICE – Feel Special
Just2 – Focus On Me
3. YG Entertainment
YG Entertainment uses expensive and plentiful props to create their music videos. They almost always use sets as BLACKPINK‘s music videos prove. They put great focus on their artist’s costumes, buying luxury clothing for them.
BLACKPINK – Kill This Love
Lee Hi – No One
4. Big Hit Entertainment
Finally, Big Hit Entertainment may be the youngest out of the “Big 4” but they don’t skimp on their music video budgets. Their artist’s videos are often stark contrasts from each other, seldom repeating set designs and concepts, showcasing their diversity.
j-hope – Chicken Noodle Soup (feat. Becky G)
TXT – Crown