“Etude House” criticized for overly editing Red Velvet Joy’s pictorial

Netizens cannot help but pitch their opinions towards the latest pictorial of Etude House featuring Red Velvet’s Joy. 

As photos of Red Velvet’s latest campaign were published to the public, Joy has been receiving mixed reviews for her concept and styling from Etude House’s pictorial. In a post started on Pann yesterday, it was highlighted that singer does not match the concept of the cosmetics brand at all, while some commenting on the exaggerated editing of her photos.

Some netizens were quick to point out that Joy normally register well with the camera with her other photoshoots, while a clip of her campaign proves the unedited version of her make-up and concept.

Pann
Pann

Pann
Pann

The photos were also compared to Krystal’s previous campaign that was able to match her looks to the products and their campaign. However, some commenters also pointed out that Krystal also suffered the same problem as Joy for bad photo editing and concepts, throwing shade at Etude House instead.

Pann
Pann

Red Velvet is the third SM Entertainment artist to promote Etude House following SHINee and f(x)’s Krystal.


NETIZEN REACTIONS
Koreaboo has collected reactions from Netizens who commented on the original article from our Korean source. The below comments are the most popular comments at the time of this article being published.


[+ 235, – 21] This makes me not want to buy their stuff

[+ 129, – 87] She looks too young to look good in that make up….the concept is all wrong and even Red Velvet fans are saying she doesn’t look good..

[+ 112, – 10] Etude does some good work at times but their makeup in this and even their photos are terrible. At least this was just a photo shoot concept so at least she won’t have to work with Etude anymore..

Source: Pann